Suncast

627: “Tikkun Olam” How Martin Pochtaruk is ‘repairing the world’ through Heliene, one solar panel at a time

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Sinopsis

On Today's Episode: What can the solar industry learn from the efficiency and scalability that have characterized the oil and gas industries for the last hundred years? As the world grapples with the urgent need to transition away from fossil fuels, solar power has emerged as a crucial player in this global shift. This change is not without its challenges, however, such as the need for significant capital investment, the intricacies of supply chain logistics, and the mounting pressure of market competition. These issues are even more daunting for manufacturers of solar modules, who not only face the common challenges of running a business but also the specific hurdles of an industry in the throes of transformation.With a unique perspective shaped by over two decades in the oil and gas sector, Martin Pochtaruk serves as the Founder & President of Heliene, a North American manufacturer specializing in high-efficiency solar photovoltaic modules. He has steered Heliene through the thick and thin, bo