Startup Therapy

In today's Startup Therapy Podcast, Wil and Ryan discuss why you shouldn’t let investors become your customers. When you prioritize investor demands over customer needs in pursuit of additional funding, you risk losing touch with your market's true requirements. This could lead to developing products or services that don't align with customer expectations, potentially resulting in poor adoption and revenue generation. Over time, prioritizing investor preferences over customer feedback could erode customer trust and loyalty, negatively impacting your long-term business sustainability.Sign up for the Startups Newsletterhttps://www.startups.com/newsletterResources: Startup Therapy Podcast  https://www.startups.com/begin Join our Network of Top Founders  Check in with us on LinkedIn | Wil Schroter | Ryan Rutan What to Listen For 00:00 Intro 01:12 Optimizing for what investors want 02:13 Two types of investor feedback 03:47 Being in the capital raising business 04:53 What happens when you pitch to investors vs.