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TES 019 - Creating Value So People Buy Your Stuff
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:15
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Sinopsis
In this episode, #1 Bestselling Author, Mel Abraham digs a little deeper into the ideation stage of the think up phase of business life. We dig into the concept of value creation. The only way to sell and generate revenue from anything that is commercially viable is to create value in someone else's life. Only then will they be willing to pay for it and you will receive value in return.Let us drill down into the concept of Value Creation Piece. After generating an idea, evaluating and selecting it, we create value. We can create value in these different levels:1. Utility Based Value: It can be anything that performs a function to serve a need or purpose. The need might or might not be of high value. This includes all the commodity based products and services.2. Service Based Value: When we give something more than a product or commodity, there are services, connections and relationships attached to it. This is value creation at a different level because we have attached a product with some level