Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Every morning of every day, Sujan Patel starts his day by getting out all of his creative energy onto paper. The process is relatively simple. He starts by recording himself talking about whatever topic he wants to write about as a way to order his thoughts. He'll then send this recording to a transcriptionist and when he gets it back he'll spend around an hour cranking out a 1,500-2,000 word blog post. For Sujan, this is the secret to being one of the world's best and most prolific content marketers today. Just 10 years ago, content marketing just wasn't a thing. Sure, blogs existed but they were rarely used in marketing. Today, content marketing is one of the go-to strategies for businesses everywhere. But with everyone eagerly jumping onto the content marketing bandwagon, simply having a high-quality blog just doesn't cut it anymore. In order to really harness the power of content marketing and see some tangible results, you're going to need a little out-of-the-box thinking. "Everyone's writing content for