Podcast Neil Wilkins

Neil Wilkins discusses the differences between types of influencers: Nano vs. Micro vs. Macro vs. Mega and the 6 roles that influencers commonly take on in marketing: Brand Ambassadors: Influencers serve as brand ambassadors, endorsing products or services and sharing their experiences with their followers. They help in raising brand awareness, building brand identity, and generating a positive brand image. Content Creators: Influencers are skilled at creating engaging content, whether it's through blogs, videos, or social media posts. By collaborating with brands, they produce authentic and creative content that appeals to their audience, showcasing the brand in a positive light. Opinion Leaders: Influencers often have expertise or credibility in their niche, which makes them opinion leaders. They can sway consumer opinions and help build trust in a brand, making them valuable assets for businesses seeking to establish a positive reputation. Social Media Strategists: With their deep understanding of soci