SAGE Mindset Podcast

In this episode of the Blue Shirt Leadership Podcast, we welcome Michelle Thompson. Michelle is an accomplished brand strategist and creative director with over 20 years of experience building market leader brands with Procter & Gamble and most recently with start-up companies through her company, BrandSpark. Today, Michelle shares valuable insights and tips on branding for businesses. She highlights the significance of conducting a brand audit, understanding customer feedback, and making changes when necessary. Michelle advises businesses to take measured steps and have some runway to ensure their brand is resonating and reinforcing growth. She also offers advice on how small businesses can build a strong brand and bring their team together to work towards a common goal.  Show Notes: The Significance of Branding [00:01:31] Michelle explains why branding is important for businesses and how it affects the top and bottom lines of a company. Conducting a Brand Audit [00:04:09] Michelle shares tips on how to