Force Management

Though you might have incorporated MEDDICC into your sales process, you, like many new adherents of the methodology, may find difficulty figuring out the E: Economic Buyer. A common challenge is determining who exactly the Economic Buyer is and whether or not there is more than one in a deal, particularly a complex one. Force Management Senior Facilitator Brian Walsh joins us to clarify a bit of the mystery that surrounds the Economic Buyer. He covers:Why there is typically only one Economic Buyer in an account.Key traits to look for when trying to identify the Economic Buyer.How to respond if there is a new Economic Buyer in your deal.How to request the help you need as you navigate your deal.Here are some additional resources:Getting to the Economic Buyer | Ascender Coursehttps://bit.ly/3Km50LFMEDDICC Certification on Ascenderhttps://bit.ly/3zGfgJzWhat to Do if You Can’t Gain Access to the Economic Buyer | Ascender Articlehttps://bit.ly/40Q7yIKWhat’s the Best Way to Test My Champion? | Ascender Articlehttps