SAGE Mindset Podcast

Today’s guest on The Blue Shirt Leadership Podcast is Ameet Khabra, founder of Hop Skip Media and expert on digital advertising and Google AdWords. Join us today as Ameet shares how she got into digital marketing and lets us in on three of the top things to focus on when considering Google ads and digital marketing.  Notable Quotes:   “The aim is to get as many leads for the lowest amount of money.”   “Having conversion tracking in place not only helps with our advertising efforts, but will actually help you as a whole in your business.”    Show Notes:   00:00-01:47- Introduction and welcome to the podcast. Kyle introduces today’s guest, Ameet Khabra, who focuses on teaching people about Google AdWords and Google Advertising.   01:47-05:45- Ameet briefly explains her career journey that led her to where she is today.    05:46-07:28- Kyle and Ameet talk about the importance of asking questions and recognizing when to ask for help in business.   07:29-11:20- Ameet defines some of the vernaculars used in adverti