Force Management

Force Management has launched our new product: Ascender. It is a platform solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content of a similar nature every day with insights that will help you to level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/As a seller, storytelling can be a great asset. More than anything, a well-told story is one of the best ways to get your buyer more emotionally attached to solving a problem. Today, John Kaplan explains the many ways that storytelling, if done properly, can help you. Topics of discussion include:How to hone your storytelling ability.Making a story relevant to the customer—getting them to stand in the story.The benefits of helping the buyer to share their own story.Using stories effectively during various stages of the sales process.Here are some additional resources:Subscribe to Ascender: https://my.ascender.co/Ascender/PlanComparisonMethods to Incre