Force Management

Attaching to a big business problem gets you access, funding and urgency. How do you find the pain and then how do you attach your solution to it?John Kaplan covers: - How salespeople can get credit for helping buyers solve big business problems.- How to attach decision makers and champions to their company’s big business pains in a way that supports your success.- How to align your differentiation to solving business pains to improve your ability to beat competition and win.Here are some additional resources on attaching to business pains:- Helping Buyers Reach Their Own Conclusions [Podcast]-https://apple.co/2S7lfop- Executing Effective Discovery [Podcast]- https://apple.co/3xqbstD- How to Enable Reps to Sell Higher [Podcast]- https://apple.co/3gEgexPCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.