Force Management

Segment's Chief Revenue Officer, Joe Morrissey, joins John Kaplan to discuss how Segment implemented a value-based sales motion to scale their organization’s product-led growth (PLG), increasing Annual Recurring Revenue by 150% over two years. They discuss:Elevating the go-to-market approachKey challenges when scaling product-led growth and how to overcome themThe right time to invest in distribution and customer successCapturing cross-functional alignment behind customer outcomesHere are some additional resourcesSegment Case Study How to Scale Product-led Growth What CROs Prioritize to Drive Critical Company Outcomes Aligning Sales with Product: A Conversation on Alignment Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.