Force Management

The idea of persuasion can give salespeople a bad rap. Instead, flip the script. The best sellers don’t persuade customers, they let customers persuade themselves. John Kaplan joins us to detail how you can get your buyer to come to their own conclusions in a way that steers the opportunity in your favor.Here are some additional resources:Improve Your Active Listening SkillsHelping Buyers Reach Their Own ConclusionsGetting Comfortable with Uncomfortable ConversationsCheck out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.