Core Exchange: A Healthcare Marketing Podcast

Core Exchange: Untapped Potential . How and why you should build patient loyalty among healthcare decision makers

Core Exchange: Rebuilding Websites . Practical Advice for Building a More Strategic Site

Core Exchange: How a Rebrand can Realign an Organization . A new name can serve as a re-set button inside and out

Core Exchange: Managing A Name Change . Practical advice from an experienced healthcare marketer

Core Exchange: Patient-Centered Website Development Part 2 . Ideas to put a patient in charge of their digital experience and data

Core Exchange: Patient-Centered Website Development . Find out how an experienced developer helps create websites that put patients first

Core Exchange: Patient-Centered Digital Experiences . Learn how a veteran UX director shapes digital experiences that put patients’ needs first

Core Exchange: Tackling Today’s Recruitment Challenges . Learn how marketing and HR departments within healthcare systems should work together to hire and engage

Core Exchange: The Creative Process . An experienced creative director discusses how to understand audience and get to Nike-level work.

Core Exchange: Powerful Patient Storytelling . Find out how an experienced creative director helps healthcare marketers capture authentic testimonials.

Core Exchange: Leading With Your Employer Brand . Healthcare leaders can help positively shape corporate culture and impact patient outcomes. Listen and learn how.

Core Exchange: Adopting PRM to Improve Physician Engagement Strategies . Angi Krueger and Ward Alles, Core Creative, and Jody Spusta and Lori Brenner, TeaLeaves, discuss how data-driven marketing can better target the right audiences with relevant messages and improve ROI.

Core Exchange: Media Relations in Healthcare . Stephanie Burton, Core Creative, and Gerry Steele, Froedtert Health, discuss the role media relations plays in helping tell the “authentic, beautiful” patient stories found in healthcare.

Core Exchange: Adopting CRM for Better Targeting and ROI . Healthcare marketers can prove they reach both patients and consumers with relevant, actionable messages. Listen to learn how.

Core Exchange: The Patient Experience is Your Brand . Ward Alles, Core Creative, and Kristin Baird, The Baird Group, discuss how leaders should look for ways to improve the patient experience within their health systems.

Core Exchange: What Women Want from their Healthcare Providers . Ward Alles and Angi Krueger, Core Creative, interview Rob Klein, Klein & Partners. The group discusses Rob’s recent research around the busy female healthcare buyer and ways to improve services.

Core Exchange: How Do You Bring Life to Your Brand Promise in Healthcare? . An audio interview on healthcare branding. You’ll want to get to listening, so I’ll keep this short. At Core Creative, we stay current by pursuing information directly from those driving change and innovation in their field. It helps us to learn how busi