Sinopsis
Hosted by brand + copy expert, Blair Badenhop, BRAND YOURSELF is a show that gives listeners a behind the scenes look into what it really takes to create a successful business in the wellness and personal growth industry, as well as why “being yourself” is every solopreneur’s most powerful branding asset. Each week, Blair interviews one successful female entrepreneur who reveals her very real and raw tale of running a business and how she's leveraged her unique story, set of strengths, and vision to create a distinct personal brand.
Episodios
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165: What It Means to Lead with Intuition in Business
08/08/2021 Duración: 19minYou may have heard the term “intuitive entrepreneurship” thrown around over the past few years. That’s because the approach to business growth is shifting away from being hyper data driven and “competitive” to something that balances out the masculine and feminine. The masculine being the logical and action-oriented side, and the feminine being the more intuitive and creative side. In this episode, I explain my POV on what it means to lead intuitively, what it has looked like for me to lead intuitively to grow my own business, and what you need to practice in order to sharpen your connection to your intuition. If you know you want to take this kind of approach to evolving and expanding your impact as a business owner and lead in a way that feels good and aligned, this episode is for you. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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164: The Journey to Owning Who You Really Are with Kristina Mand-Lakhiani
01/08/2021 Duración: 01h11minKristina Mand-Lakhiani is an entrepreneur, speaker, author, and artist. For the past 18 years, she has co-created the internationally acclaimed education platform Mindvalley, as the co-founder. And collaborated with leading thinkers and teachers in consciousness, relationships, human performance, and life optimization. She’s also the author of Live By Your Own Rules, a 30-day optimal learning quest designed for transformation to help you identify, understand, and accept all the dimensions of your authentic self so that you can live an extraordinary life and make happiness a regular practice. As an advocate for happiness within, she takes her kids on trips to the Amazon Jungle to recharge or joins groups of entrepreneurs, such as Maverick1000 on Richard Branson’s Necker Island. To learn more about Kristina Mand-Lakhiani and the resources mentioned in this episode, visit the show notes. Follow Me On: Facebook Instagram
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163: How to Create Your Signature Offer
25/07/2021 Duración: 13minIn this week’s solo episode, I share how to create your signature offer. And not an offer that’s basic and like every other coach or service-provider out there, but that’s unique to you. Creating something that isn’t templated, but is based on your experience, your training, and your own transformation is one of the key ingredients for standing out from the crowd and becoming known for what you do. When you don’t have something juicy to offer like this, it becomes challenging to feel clear and confident about what you do, and it also becomes a challenge to market yourself magnetically. So, today I’ll be diving into the key steps to creating the right offer for your business and your audience. I also share more about my business mentorship program Your Wellness Brand. This is my signature method and offering, and I’m currently accepting applications. To learn more visit yourwellnessbrand.com. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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162: How to Build Momentum by Being Yourself with Abbi Miller
18/07/2021 Duración: 01h10minAbbi Miller is an Austin-based "yoga-teacher-turned-productivity-preacher" who's here to help you run your biz on purpose. After over a decade as a wellpreneur, running her holistic nutrition & yoga brand, Abbi founded Biz Babes Unite!™: a community offering impactful ceremonies & mastermind circles so womxn can approach work from a sacred place, dodge burnout & get the good shit done. As a Holistic Biz Strategist, Mentor and Speaker, her career has led her all over the globe from Greece to Morocco to Norway, sparking the minds and elevating the work of creatives from Cameron Diaz to Shape Magazine and Create & Cultivate. She believes your wellness habits propel your biz-mojo and learning how to self-boss is a big part of feeling like a biz kween vs. just playing one on Instagram. In this episode, we chat about her journey to becoming a Broadway star, why she quickly became disenchanted by it, and the serendipitous events that helped her break her contract while on tour in southeast Asia, how
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161: How to Brand Yourself Authentically
11/07/2021 Duración: 13minThis week’s topic was inspired by a conversation I had with someone recently. And that is… how to create an online presence that is a natural extension of who you really are. Where your website, your social media posts, and everything in between feels the same as meeting you in person. As I was chatting with this newbie business creator, she expressed concern that she didn’t know how to do this without being influenced by what other people are doing in the wellness space. This is SUCH a common challenge, and I’m addressing that piece and all of the above head on in the episode. Also, I have exciting news!! My second business baby, pstprtm.com, launched recently. This is a media company and community platform that I co-founded with two other women to revolutionize the postpartum experience. If you’ve been listening to the podcast since early Spring, you knew this was coming. And if you’re new here, then definitely listen to episode 150 where the three of us chat why we came together to create this. If you’re c
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160: Choosing Presence Over Perfection to Find Your Purpose with Nina Sasson
04/07/2021 Duración: 01h13minNina Sasson is a Soulful Career Coach. She empowers the high achievers, the go-getters, the big money-makers of the world to lead with soul and find a greater sense of purpose and fulfillment—WITHIN. She has spent the last decade investing in her personal growth not because it’s trendy, but because it’s elevated her professional confidence and her career in a massive way. Today, she works with teams and executives at Disney, NBCUniversal, Facebook, Vevo, and the UCLA Anderson School of Business and helps leaders amplify their impact by understanding their own power to completely transform and up-level their lives. Nina's mission is to transform how people function and perform in the workplace. By helping them shed old belief systems and cultural conditioning, they can fully access their gifts and inner wisdom to create careers that light them up! So, honestly… Nina is one of my most favorite people on the planet. As you’ll here, here and I have known each other since 2016, when we met on the most soulful retr
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159: How to Know When It's Time to Hire a Business Mentor
27/06/2021 Duración: 13minI am so happy someone asked me to talk about this because I see it as such a delicate AND crucial part of growing a business. And that is…how to know when it’s the right time to invest in a mentor or coach. If you’ve ever found yourself wanting guidance and support but feeling uncertain about who to hire or what kind or program to invest in, this episode is for you. Inside, I share 4 journaling prompts to help you: Clarify where you need support in your business—from strategic guidance to mindset coaching And determine when the right time to invest is—hint: it has to do with how stuck you might feel As always, I also share a little update on a few projects we’re working on around the new house, in case you’re curious. And I give you the scoop on the next YWB group starting in September. As I mention, this will be one of the last times I run the program live. To learn more, visit yourwellnessbrand.com. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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158: How to Have a Healthy Relationship with Your Work with Amina AlTai
20/06/2021 Duración: 58minAmina is a holistic leadership and mindset coach, proud immigrant and chronic illness advocate. A leading coach to notable female leaders and impact-driven celebrities—Amina’s mastery is in connecting us to our brilliance and teaching us live and lead from it each day. As a woman of color of Iraqi descent, she often works with marginalized communities to help them realize possibilities in a way that honors their particular lived experiences. She's known for her work around Aligned Leadership and supporting clients in pivoting from Role Models to Whole Models. After spending a decade grappling with a fast-paced career in marketing and two autoimmune diseases, Amina hit burnout. In hopes of healing her own life, she sought training in coaching, nutrition, fitness and mindfulness and her goal became to teach others how to balance a thriving career, body and mind. She takes a holistic approach to coaching— examining any blocks in the mindset, in our bodies and in how we lead. Progressive companies such as Deloitt
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157: Choosing Between Being a Creative or a Wellness Entrepreneur
13/06/2021 Duración: 16minAre you a creative who also interested in wellness? Or are you a wellness entrepreneur who’s also interested in a creative field? It’s so normal to have more than one interest and passion and talent. Yet, when it comes to business, it can be confusing which path to choose. In this solo episode, I was asked why I chose Brand Strategy over Health Coaching, and how I knew it was the right move for me. So, I share candidly about why I made the switch and what was happening circumstantially to propel me in that direction. I also share my usual house update with you. Aside from the project we’re working on right now – it involves wallpaper! – I’ve been becoming more and more aware of ways that I tend to drain my energy and my joy. It’s something that not only plays a role in my life but has played a role in my business. So, if you’re curious about what that is, listen to the first 8 minutes of the episode. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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156: Building a Fully Aligned Business with Aviva Romm
06/06/2021 Duración: 01h16minAviva Romm is a world-renowned midwife and herbalist who also happens to be a Yale trained MD and Board-Certified Family Physician with specialties in Integrative Gynecology, Obstetrics and Pediatrics with nearly 40 years of experience in the realm of women’s health. She is the author of 8 books, including her new book Hormone Intelligence which explores the impact of the modern world on women’s hormones and health. Inside, she shares how to calm hormone chaos and restore the body’s natural blueprint for wellbeing leveraging both holistic insight and the best science has to offer. Honestly, Aviva’s bio does not do her justice. She is truly one of the most genuine, brilliant, and heart-centered people I have ever spoken to. It was such an honor to have her on the show and to hear her share vulnerably about so many parts of her journey as not only a women’s health expert, but also an entrepreneur. In this episode, we chat about what it was like to be introduced to midwifery at 22 years old and why she skipped c
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155: How to Choose Between Two Niche Markets
30/05/2021 Duración: 10minIf you’ve ever resisted choosing a target audience or have felt uncertain about which audience would really be right for your business, this episode is for you. Truly one of the biggest reasons entrepreneurs fail to create content that resonates and attracts their dream clients is … they don’t know their audience. Your audience is who you design not only your offers for, but also your message so that it makes them feel seen and heard. If you notice that your content isn’t getting any engagement—those IG posts have few likes or comments or your email open rates are low—that means you likely need to do some work here. In this episode, I share my top recommendations for choosing the right audience for you and position your business as their solution. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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154: The Power of Starting Before You’re Ready with Carolyn Yachanin
23/05/2021 Duración: 01h04minCarolyn Yachanin is the Founder & CEO of Copina Co., a modern wellness company dedicating to spreading the best of plant-medicine to all through their vegan collagen boosting latte blends. Copina Co. started as the name of her wellness blog where she shared her love of plant-based cooking and her journey healing her acne, gut health, and body image through plant medicine. Her products have been featured in Well + Good, Refinery 29, Halle Berry's Re-Spin and more, and are now sold in Erewhon, Fast AF, Urban Outfitters, Anthropologie and more. Carolyn attended the Wharton School at the University of Pennsylvania and also works as the CMO at Bright People Foods in addition to running Copina Co. So, Carolyn is incredible. She not only works fulltime, but she built a successful product-based business during a pandemic—organically. Meaning she hasn’t done any paid advertising. I love her approach to business and can’t wait for you to listen in. In this episode, we chat about her journey with cystic acne startin
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153: What To Do When You've Outgrown Your Current Business
16/05/2021 Duración: 17minEver felt completely disconnected from your business? As if nothing you’re doing excites you anymore? Or like nothing is working? Here’s the good news: It’s 100% normal to feel this way AND that’s because you’ve essentially outgrown your business. While it may be scary to admit, this is a beautiful invitation to evolve and do things differently, and to step into your next level. This is something I’ve supported dozens of entrepreneurs with over the past few years—especially 2020. And I’ve found that once they align themselves, their truth, and their businesses, magic happens. In this solo episode, I dive into how to pivot, shift, or evolve your business with intention so that you feel grounded and confident throughout the transition—and most of all, set yourself up for success. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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152: How to Become a Boundary Boss with Terri Cole
09/05/2021 Duración: 01h03minTerri Cole is a licensed psychotherapist and global relationship and empowerment expert. For over two decades, Terri has worked with a diverse group of clients that includes everyone from stay-at-home moms to celebrities and Fortune 500 CEOs. She has a gift for making complex psychological concepts accessible and actionable so that clients and students achieve sustainable change. She inspires over 250,000 people weekly through her blog, social media platform, signature courses, and her popular podcast, The Terri Cole Show. So, Terri has been in the wellness and personal growth space for many years. And I’ve been a huge fan of her work and an admirer of what she’s built ever since 2014 when I met her at a retreat. As you’ll hear, she is absolutely brilliant, such a good human, and has the most soothing voice. In this episode, we chat about what it was like for her build a successful career as an agent for super models and then pivot into psychotherapy, her journey as the coveted therapist of many celebrities a
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151: How to Drop the Corporate Mindset When You Transition into Entrepreneurship
02/05/2021 Duración: 10minIn so many cases, people who step into entrepreneurship are leaving behind a traditional career. A coveted editorial position in fashion. A director title. An impressive track record. The corporate world puts a lot of value in accolades, credentials, and resumes. Which can be disorienting when you start a business. You may feel pressure to have “more experience” in order to be taken seriously. But do you really need to worry about that in the beginning? This week on the podcast I dive into this topic and give you my honest opinion, especially as it relates to this week’s question from a dear listener: How do you speak to your experience when your resume speaks of a different journey? How can you legitimize your credentials as someone who really cares to be there and be honest with others? I am coming from a corporate past, with everyone telling me to go back into finance, but I know there is gold in my new path. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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150: Rebranding the Postpartum Experience with Alissa Alter and Anne Omland
25/04/2021 Duración: 01h10minSo… this episode is kind of a big deal. We’ve hit the 150th episode of the show with over 220,000 downloads and counting. I’ve been considering how I wanted to celebrate it for months. Should I have some super high-profile guest? Should I do it solo? Or should I do something different? After a few weeks, the answer became clear. I want to use this moment to let you in what’s been going on over here. I’ve been secretly co-creating a second business with two amazing women. Women who are not only doing really important work in the world, but who I know are soul-mate level friends. That’s Alissa Alter and Anne Omland. Alissa is a Women’s Health Expert & Motherhood Advocate, author of Unstuck: From Understudy To The Study Of Your Undercarriage, and host of the podcast Myth of Motherhood who is all about cracking open the taboo topics of pregnancy and motherhood. She uses movement, mindfulness, and good ol’ education to help mamas and mamas-to-be stop suffering in silence so that pregnancy, childbirth, and post
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149: How to Leverage Social Media Even If You Don't Love It
18/04/2021 Duración: 15minDo you and social media have a love/hate relationship? Does that friction make it hard to get into a rhythm with content creation and marketing? If yes, you’re not alone. So many entrepreneurs feel this way. Here’s the good news—there is a way to make the best of these platforms without draining your energy and falling down into the pit of compare and despair. In this solo episode, I share the mindset shift and strategies that will help you stay consistent with your content creation to build authority and trust with your target audience. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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148: How to Be a Humanitarian and an Entrepreneur with Peggy Robinson
11/04/2021 Duración: 01h04minPeggy Robinson is a holistic health care provider with over two decades of clinical experience who uses her expertise in ethnobotany, herbal medicine and acupuncture to heal, educate and empower patients around the world. She is the co-founder of Cornerstone Healing, a Brooklyn-based private practice. Inspired by her Haitian heritage and upbringing, Peggy is deeply committed to integrating activism into her work. Her passion for human rights has motivated her to develop health care programs and treatments that address the needs of underserved communities and populations. She is a dedicated member, facilitator, and trainer for Acupuncturist Without Borders where she trains acupuncturists to cultivate relief efforts worldwide. Most recently, Peggy was awarded the Leah K. Frazier Award, a highly distinguished honor given to individuals demonstrating a relentless commitment to global service. So, if you couldn’t already tell, Peggy is an incredible human being with a massive heart and drive to be of service. I’ve
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147: How to Get Clients When You're a Newbie
04/04/2021 Duración: 17minIf you’re at the very beginning stages of starting a business, you’ve likely sat with a big question: How do I get clients? Because while you’ve got all of this passion and vision and possibility circulating inside of you, you have no idea which approach will work to get people to invest in you. Facebook ads? Instagram posts? Referral partnerships? In this episode, I dive into 4 essential things you have to do before you begin marketing yourself. And then I offer my top recommendations for getting your first couple of clients. I also give you an exciting update about our big move to NJ and what it was like to find our house. To submit your question, visit the show notes. Follow Me On: Facebook Instagram
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146: Turning Failures Into Breakthroughs with Lana Shlafer
28/03/2021 Duración: 01h16minLana Schlafer is a mindset coach, law of attraction expert and author of the best-selling book Manifest That Miracle: Learn Why You Don’t Have What You Want and How to Get It. Over the past decade, she has empowered thousands to manifest what seems out of reach, including crossing 7-figures in their business, healing from a chronic illness, and meeting their ideal partner. Lana’s energetic personality and no holds barred coaching has been featured in Forbes, TVOne and NPR. And she studied at UC Berkeley and the Institute of Transpersonal Psychology. Today, she lives her dreams in Puerto Rico with her amazing husband, three magical kids, and can usually be found dancing wildly around her house and hosting champagne-popping celebrations for even the smallest moments in life. So, I’m really excited for you to hear from Lana today. Because of the life and business she’s created for herself, she’s the kind of person that makes you truly believe anything is possible. In this episode, we chat about what it was like