Online Marketing Made Easy With Amy Porterfield

#38: Should You Use Click Bait to Increase Engagement on Facebook?



In this episode of the Online Marketing Made Easy Podcast,  I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed. Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Feed. Here’s what the recent Facebook algorithm change is all about. They are cracking down on "click bait.”  What exactly is click bait? Click bait is when a link is shared in a Facebook post with a title that sparks curiosity but does not really tell people what the article is all about. This essentially teases people to click a link but does not give them all the information so they are not exactly sure what they’re going to find on the other side of that click. Granted, click bait links can be an effective strategy, bec