The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Be Customer-Centric or Die | David Henzel - 1498

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Sinopsis

It’s the golden rule of life: treat others the way you want to be treated. As sales professionals, you do this by playing the long game, building relationships rather than focusing on the sale. In today’s episode of The Sales Evangelist, Donald interviews David Henzel to learn David’s approach and strategy to being customer-centric in modern selling.  What does it mean to be customer-centric? In essence, a customer-centric salesperson sets customers up for success.  It’s helping your customers succeed (or positioning them to be successful) instead of worrying purely about making a sale. Selling out of fear only provides mediocre results. If you sell to make a commission, the customer’s problem might not be solved, and they might not want to be your advocate as readily. A happy customer tells their friend, but an unhappy customer tells the world. To close customer success gaps, you can either write copy on your website to inform potential buyers (as a facet of content marketing) or partner with a sales coac