The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Sometimes all it takes to differentiate from the competition successfully is to think past the first solution. In today’s episode of The Sales Evangelist, Donald is joined by the co-founder of Leaddelta, Ved Rasic, to learn how he launched a successful company after thinking past the first solution.  Understand the main assumptions of a crowded market: If you’re in a crowded market, that means there’s a demand. The leading mistake salespeople make: they scan what others do and try to repeat it. Your goal should be to move past that first option (option A) and create option B. Understand how people arrive at the stage where they need your product. To do this successfully, know the pain points and goals of your customers. Once you understand the why, how do you differentiate based on those pain points? For the small businesses that utilize full-cycle sale reps, you have several interactions with your customers. It’s cliche, but listen to those interactions. Don’t just listen for phrases you want to hear, but