Chad and Lindsey discuss 'what's in a name' when it comes to branding, where (and where not) to start when you first begin your marketing efforts, and staying engaged with your customers. This episode is brought to you by: Teamistry ( Discover stories of teams who work together in new and unexpected ways to achieve remarkable things, on the Teamistry podcast Hover ( 10% discount on all new purchases! SWOT analysis ( Being Human in the Absence of Humans ( Remote Teams Workshop Become a Sponsor ( of Giant Robots!