Girlboss Radio With Sophia Amoruso

How TikTok Marketing Grew Wasi Clothing During the Pandemic With Vanessa Acosta



This week on Girlboss Radio, Puno talks business and TikTok marketing with our guest Vanessa Acosta, the one-woman show behind sustainable, ethical clothing brand Wasi, whose designs are made with textiles personally sourced from South America and handmade from scratch in LA.  Acosta is a Bolivian-American businesswoman who quite literally does it all for her business: she’s a graphic designer, fashion designer, photographer, and marketer. If that’s not the definition of a solopreneur—and girl boss—we’re not sure what is. In this episode, you’ll hear about Acosta’s journey of starting her own business after losing her job in fashion due to the pandemic, what it’s really like running an ethical and sustainable clothing brand, and how TikTok for your small business can be a major tool for growth (she single-handedly tripled her sales in 2020, and attributes it to her TikTok marketing). Puno and Acosta talk about the challenges of becoming an entrepreneur as an immigrant, feeling like for their story to be wor