Uk Export Advice

35 - China's Digital Landscape and Buyer Behaviour with Byron Constable of Avenue51



Chinese consumers purchased more goods online than any other nation with over $300 billion spent via e-commerce channels in 2018. My name is David James and in this episode of UK Export Advice I talk to Byron Constable who established China’s first digital marketing agency back in the 1990’s. Byron now works as the Chief Marketing Officer for Avenue 51 and advises British retailers and consumer product companies on how to sell online in China. In this episode we talk about the digital landscape in China and how Chinese consumers make their buying decisions.