On the season finale of Animal Instinct, host Celia Kutcher is joined in the studio by Zeke Freeman of Bee Raw Honey. Working as an advisor to Beehive Bee Products, Inc., Freeman repackaged the company's honeys in clear, retro-inspired glass jars, earning recognition in Metropolitan Home’s Top 100. In 2005, Freeman acquired majority ownership of Beehive Bee Products, in partnership with Sam Yocum, a photographer and designer. Freeman and Yocum re-launched the company under its current name: Bee Raw Honey. Today, Freeman solely manages the company, and he has expanded Bee Raw’s distribution, making its single varietal honeys and honey flights available nationwide. He also actively promotes the importance of American family-owned apiaries and works to educate the public about beekeeping and its vital role in agriculture.