Animal Instinct

Episode 130: PR in the Pet Industry



On the season premiere of Animal Instinct, Celia is joined by PR specialist Nancy Hassel, founder and president of American Pet Professionals, an award winning business-networking and educational organization for the pet industry since 2009. Nancy works with pet companies in many aspects of PR, event planning, media relations and training for pet professionals. Nancy also runs the Re-tails & Sales Pet Expo with Dana Humphrey, a trade show featuring Made in the USA pet products. Nancy is also a speaker at various pet industry conferences, a writer for pet trade and consumer magazines, blogger and photographer, and was a TV producer and production coordinator for 10+ years. Nancy also created a Responsible Dog Ownership program and taught over 2,500 pet parents in a 5-year period. Nancy resides on Long Island, NY and is the proud pet parent of Cody, a rescued American Pit Bull Terrier.