Escape From Cubicle Nation Podcast

When is your brand "good enough" to start marketing?

Informações:

Sinopsis

If you are just starting to market your business, you might feel a little exasperated when trying to choose a perfect brand name.  It may feel like until you do this, you can't move forward with any marketing plans and you feel stuck and frustrated.In this episode, I cover:What a good branding process should look likeWhich marketing activities you can undertake before your brand is fully bakedWhich marketing activities you should hold off on until you are 80% or more satisfied with your brand I also mention a few resources:My second podcast First plan your life, then plan your businessGreat brand naming resource:  namedevelopment.comExample of a great brand:  Legal SanityGuy Kawasaki's book Art of the StartMarketing/branding resources for coaches:Andrea Lee's book Multiple Streams of Coaching IncomeSuzanne Falter-Barns' site getknownnow.comPlease let me know what you think about this topic on the blog!  escapefromcubiclenation.com(I know at least a few of you will really disagree with my approach - let's hash