Escape From Cubicle Nation Podcast

The Art of Enchantment - Interview with Guy Kawasaki



Those of you who have read my blog for a long time or have heard me speak know that I often reference a key moment in Escape from Cubicle Nation's history, when one incoming link from venture capitalist and blogger Guy Kawasaki turned my tiny audience into a massive wave of new subscribers. It certainly was a moment of enchantment for me, as I watched the power of connecting with a ripe market of my ideal clients. Today, Guy's brand new book, Enchantment, hits the stores. It is based on his decades-long experience as a venture capitalist, and deep understanding of business evangelism and customer relationships. A couple of weeks ago, I talked with Guy about the key concepts and stories in the book. In this 30-minute interview, we talk about both the light and dark side of enchantment. When someone is skilled in the art of customer seduction, you can fall prey to unscrupulous tactics. We also talked about how being enchanting does not mean that everyone will like you. To the contrary, when you take