Authority Marketing Roadmap
Digital Marketing Madmen Style
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:13:27
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Sinopsis
John McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.
