Force Management

With increased scrutiny on spending, we are likely more aware of the influence a CFO has on our opportunities, even if we don't have access to finance in our prospect companies. Force Management's Brian Walsh runs through the key things you need to remember about this important persona as you advance your opportunities. He discusses:A CFO’s role and aligning to their priorities.Equipping your Champion to make the case for your solution.The power of presenting multiple options.Here are some additional resources:Engaging the CFO | Ascender Articlehttps://rb.gy/qn87vtSelling to the CFO w/ Jim Kelliher | Ascender Insightshttps://rb.gy/o6ut0jNegotiating Value – Presenting Multiple Options | Podcasthttps://rb.gy/y6vuodVisit Ascender, a platform designed solely for salespeople who own a quota. If you enjoy the Audible-Ready Sales Podcast, Ascender is perfect for you! We put out content every day with insights to help you level up in your sales career.Check out the platform here: https://my.ascender.co/Ascender/Subsc