Marketing Over Coffee

Informações:

Sinopsis

At the Intersection of Marketing and Technology

Episodios

  • Erin Clift, CMO of Waze

    11/12/2020

    In this Marketing Over Coffee: Learn about Marketing Via Navigation, Advertising, Partnerships, and more! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn The path to Waze – media, content, technology Why it all comes back to psychology 8:15 Blueshift is making it easier than ever for marketers to use AI […] The post Erin Clift, CMO of Waze appeared first on Marketing Over Coffee Marketing Podcast.

  • Big Slack Attack!

    04/12/2020

    In this Marketing Over Coffee: Learn about Message Platforms, Click Traps, Negative SEO, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Salesforce buys Slack for $27.7B Discord Rising and Galactus smoked by 15 million on Fortnite 7:17 – 8:17 Blueshift is making it easier than ever […] The post Big Slack Attack! appeared first on Marketing Over Coffee Marketing Podcast.

  • Talking Jones Soda with Maisie Antoinello

    20/11/2020

    In this Marketing Over Coffee: Hear About Marketing America’s Beloved Craft Soda Brand Direct Link to File Brought to you by our sponsors: Upfluence and LinkedIn Maisie Chan Antoniello is VP of Marketing at Jones Soda From Frito Lay to Starbucks Green Apple and new flavors for 2021 The Vote Campaign 7:20 – 8:30 With […] The post Talking Jones Soda with Maisie Antoinello appeared first on Marketing Over Coffee Marketing Podcast.

  • Now With Even More Red Tape!

    13/11/2020

    In this Marketing Over Coffee: Learn about Innumeracy, BERT, New Macs, and more! Direct Link to File Brought to you by our sponsors: Blueshift and NetSuite by Oracle Elections Prove Americans Still Bad at Math Power Tests Microsoft Clarity – Find the Rage Clicks! Confirming BERT – Google is using Deep Rank Google Passages 9:00 […] The post Now With Even More Red Tape! appeared first on Marketing Over Coffee Marketing Podcast.

  • Seth Godin on The Practice

    06/11/2020

    In this Marketing Over Coffee: Learn about Seth’s latest book! Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Get your copy of The Practice – Shipping Creative Work What it takes to trust yourself Bringing humanity to work Curiosity solves the artistic problem 8:41 – 9:51 Blueshift is making it […] The post Seth Godin on The Practice appeared first on Marketing Over Coffee Marketing Podcast.

  • More GA 4 Info Than You Could Want!

    30/10/2020

    In this Marketing Over Coffee: Learn about the New Google Analytics, New Software, New Mics, and more! Direct Link to File Brought to you by our sponsors: Blueshift and Theragun Google Analytics 4 has arrived to change everything! 7:33 – 8:48 Blueshift is making it easier than ever for marketers to use AI themselves to […] The post More GA 4 Info Than You Could Want! appeared first on Marketing Over Coffee Marketing Podcast.

  • Brendan Kane on Hook Points!

    23/10/2020

    In this Marketing Over Coffee: Learn about Grabbing Attention, Process Communication Model, and Subverting Expectations! Direct Link to File Brought to you by our sponsors: Upfluence and Blueshift After One Million Followers the new book is Hook Point: How to Stand Out in a 3-Second World and the Hook Point Master Class The three pillars […] The post Brendan Kane on Hook Points! appeared first on Marketing Over Coffee Marketing Podcast.

  • David Meerman Scott on Virtual Events and More!

    16/10/2020

    In this Marketing Over Coffee: Learn about Cinematic Virtual Events, Segments, and The Value of Live! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn 7th Edition of The New Rules of Marketing and PR – 7th Edition Switching to virtual keynotes – switching from theatric to cinematic The new book: […] The post David Meerman Scott on Virtual Events and More! appeared first on Marketing Over Coffee Marketing Podcast.

  • Now With More Crawl Budget!

    09/10/2020

    In this Marketing Over Coffee: Learn about Content Velocity, Google Indexing API, the latest gear and more! w Direct Link to File Brought to you by our sponsors: Blueshift and LinkedIn Republishing explodes Measuring your competitors by Content Velocity Crawl budget going down? Google Indexing API 9:18 Blueshift is making it easier than ever for […] The post Now With More Crawl Budget! appeared first on Marketing Over Coffee Marketing Podcast.

  • Rockwell Felder of SquadCast!

    02/10/2020

    In this Marketing Over Coffee: Learn about Podcasting, Collaborative Audio, Video, and more! Direct Link to File Brought to you by our sponsor: LinkedIn How he started at SquadCast with co-founder and technical lead Zach Moreno From accounting firm and CPA to entrepreneurial life 8:57 – 10:48 We’ve got a special offer for Marketing over […] The post Rockwell Felder of SquadCast! appeared first on Marketing Over Coffee Marketing Podcast.

  • Cheese, and Marketing AI Tactics Part 5 of 5

    25/09/2020

    In this Marketing Over Coffee: Learn about Predictive Analytics, VR Events, Holiday Gaming, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn Predictive – Where’s the cheese? Why predictive has been destroyed this year The all online holiday season? 7:57 – 9:16 Create and send great looking email […] The post Cheese, and Marketing AI Tactics Part 5 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • Marketing Over Coffee at INBOUND 2020

    21/09/2020

    This is a bonus episode, Chris is presenting at Hubspot INBOUND this week Direct Link to File Brought to you by our sponsors: LinkedIn and Trust Insights Hubspot INBOUND is September 22nd and 23rd. grab your $49 Powerhouse Pass with code LargeCoffee at www.inbound.com/register Christopher Penn of Trust Insights and John Wall 5 Applications of Artificial Intelligence […] The post Marketing Over Coffee at INBOUND 2020 appeared first on Marketing Over Coffee Marketing Podcast.

  • Sean Zinsmeister on Product Marketing from West to East

    18/09/2020

    In this Marketing Over Coffee: Learn about Leaving the Bay, Virtual Product Marketing, ABM, and more! Direct Link to File Brought to you by our sponsors: NetSuite and LinkedIn ThoughtSpot – Leading Product Marketing The real estate market is on fire Productivity is up 8:42 – 9:54 Smart companies run on NetSuite by Oracle – the WORLD’S […] The post Sean Zinsmeister on Product Marketing from West to East appeared first on Marketing Over Coffee Marketing Podcast.

  • Pumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5

    04/09/2020

    In this Marketing Over Coffee: Learn about Attribution, Pumpkin Spice, Flying Planes, and more! Direct Link to File Brought to you by our sponsors: Otis and LinkedIn Attribution and the Digital Customer Journey! Shapley Game Theory vs. Markov Chains vs. Propensity score matching 7:05 – 8:57 Easily create ads for Facebook, Instagram, and Google right […] The post Pumpkin Spice Pilots, and Marketing AI Tactics Part 4 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • Talking Hybrid Events with Ben McMahon

    28/08/2020

    In this Marketing Over Coffee: Visit the Cutting Edge of Hybrid Events, Extended Reality Stages, Master Control Rooms, and more! Direct Link to File Brought to you by our sponsors: NetSuiteand Direct Mail Check out all the video at Collaborate Global Originally created to address sustainability Reimagining the Launch of the Aston Martin DBX Scripting […] The post Talking Hybrid Events with Ben McMahon appeared first on Marketing Over Coffee Marketing Podcast.

  • We Buy TikTok, and Marketing AI Tactics Part 3 of 5

    21/08/2020

    In this Marketing Over Coffee: Learn about Data Clustering, Search Console Beta, Retargeting, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Data Clustering – Attack/Defend, search clusters Feature Selection / Dimension Reduction New Search Console Insights (closed) Beta Best content How’s new content doing How do people discover […] The post We Buy TikTok, and Marketing AI Tactics Part 3 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • More Dongles, and Marketing AI Tactics Part 2 of 5

    14/08/2020

    In this Marketing Over Coffee: Learn about Finding Influencers, Perturbation, Dongles, and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Otis Machine Learning for Network Graphing The 3 Broad Use Cases 8:55 – 11:18 We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 […] The post More Dongles, and Marketing AI Tactics Part 2 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • Brand Bewitchery!

    07/08/2020

    In this Marketing Over Coffee: We’re joined by Park Howell, The World’s Most Industrious Storyteller! Direct Link to File Brought to you by our sponsors: NetSuite and Otis. The book is Brand Bewitchery Ron Ploof mutual admiration society meeting – Check out Ron on The StoryHow Pitch Deck and on Proverbs Where’d the industrious tagline […] The post Brand Bewitchery! appeared first on Marketing Over Coffee Marketing Podcast.

  • Geekery, and Marketing AI Tactics 1 of 5

    31/07/2020

    In this Marketing Over Coffee: Learn about AI for Transcription and Data Mining, GPT3, Weav Run, and more! Direct Link to File Brought to you by our sponsors: Direct Mail and LinkedIn. Smart Studio Light AI Project #1 – Text Mining and Natural Language Processing – scanning millions of chats per day 7:14 – 8:41 […] The post Geekery, and Marketing AI Tactics 1 of 5 appeared first on Marketing Over Coffee Marketing Podcast.

  • Rising to the Challenge – Kelly Gillease, CMO of NerdWallet

    24/07/2020

    In this Marketing Over Coffee: A Special Interview with Kelly Gillease! Direct Link to File Brought to you by our sponsors: Azlo and NetSuite Kelly on LinkedIn and Twitter What is NerdWallet? From Economics to Performance Marketing Going from a team of 20 to 45 5:46 Azlo is a FREE business checking account with invoicing, bill […] The post Rising to the Challenge – Kelly Gillease, CMO of NerdWallet appeared first on Marketing Over Coffee Marketing Podcast.

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