Authority Marketing Roadmap

In this podcast with MarketMuse co-founder Aki Balogh, we discuss what it means to be a topical authority, how Google's algorithm changes make this even more important, and how the MarketMuse tool can help discover the content gaps on your website.

In this episode, John Cass has a discussion with Al Biedrzycki of HubSpot where they talk about Influencer Marketing and its relationship to Authority Marketing.

In this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010.

In this podcast, we talk with Bill Tancer, author of "Everyone's a Critic: Winning Customers in a Review-Driven World" about online reviews. Bill gives specific examples of was in which companies have gained (and earned) online reviews, and what to do about negative reviews. You don't want to miss this insightful episode.

In this episode, John McDougall interviews Dan Janal of PR Leads, and they discuss how being an author makes you an authority, and how that authority in turn can aid in gaining media attention.

John McDougall interviews Steve Hall of Adrants about how regular blogging made Steve an influencer in the advertising industry, and the effect of that influence on his business.

In this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today.

In Part 2 of our discussion with Dan Janal, we discuss the PRLeads.com platform, and how to use it to get media interviews for you and your company, leading to increased trust and authority.

In Part 1 of our interview with Dan Janal of PRLeads, we discuss how to get media appearances, and how that builds authority for you and your company.

In this episode, John McDougall and John Cass discuss authority marketing - what it is and how companies can use it to build trust and authority in their industry, leading to increased sales and opportunities.