Challengers & Icons Podcast Series

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to David Butler, VP of Innovation at Coca Cola. After taking a graphic design class in high school, David instantly knew he wanted to be a designer. He went on to major in mass communications and studied economics, media, art, sociology, and even meteorology. A mix that he says, introduced him to a holistic system of thinking and a broad approach to design and solving problems. On joining Coca-Cola as Vice President of Global Design in 2004, it was under David’s supervision that Coke revised their iconic status with a simpler global brand identity and design aesthetic. Today, as VP of Innovation, it's David’s job to create the systems, processes and relationships necessary for Coca-Cola to produce as much value as possible, through innovation and entrepreneurship. http://www.pear

Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Jo Malone, MBE and Founder of JO LOVES. After famously leaving school with no qualifications, Jo learnt the art of mixing fragrances from her beautician mother and in 1994, founded Jo Malone London – a name that rapidly became internationally synonymous with all that is most coveted in British style. In 1999, Jo sold her multi-million-pound fragrance business to Estée Lauder Companies but remained Creative Director until her departure in 2006. Five years later, Jo began to design fragrance once again, launching her new global brand JO LOVES in 2011. JO LOVES captures the things in Jo's life that inspire her, from ingredients and people to moments in time nestled within bold red packaging; the heartbeat of the brand. http://www.pearlfisher.com Subscribe to the series via iTune

Season 2. Episode 1: Will King, Founder and CEO of King of Shaves Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Will King, Founder and CEO of King of Shaves. King of Shaves is one of the best-known and best-loved UK challenger brands. Launched in 1993, the company has consistently been at the forefront of innovation, continuously breaking the mens’ grooming mould. In his role as CEO, Will tirelessly looks for new ways to connect with consumers and his unrelenting drive has led to a list of accolades including Growing Business Company and Young Entrepreneur of the Year. www.pearlfisher.com Subscribe to the series via iTunes: itun.es/i6JK87y

Season 1. Episode 9: Claire Herminjard, CEO of Mindful Meats Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Claire Herminjard, CEO and Co-founder of Mindful Meats. Claire helps bring pasture-raised, certified organic and Non-GMO-Verified meat to the U.S. market. Mindful Meats carries the first and only Non-GMO-Verified beef in the U.S. by working directly with sustainably-minded farmers. In addition to changing the way America eats meat, Claire was named one of Forbes 30 under 30 in 2013. www.pearlfisher.com Subscribe to the series via iTunes: itun.es/i6JK87y

Season 1. Episode 8: Kim Hastreiter, Founder of Paper Magazine Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success.
Here, Jonathan speaks to Kim Hastreiter, Founder of Paper Magazine. Kim founded Paper Magazine in 1984. New York’s Independent magazine that covers and discovers cultural movements, PAPER focuses on fashion, design, pop-culture, nightlife, art and film. Labelled a ‘Curator of Culture’ and a champion of cultural diversity and equality across all disciplines, Kim has a maverick second sense at discovering exceptional future talent. www.pearlfisher.com Subscribe to the series via iTunes: itun.es/i6JK87y

Season 1. Episode 7: Simon Woodroffe, Founder of YO! Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Simon Woodroffe, Founder of YO! Well-known as a successful entrepreneur, Simon Woodroffe founded YO! Sushi in 1997, transforming eating into a complete entertainment experience. Today, he continues to revolutionise the way we think about all aspects of hospitality; the YO! empire now spans multiple concepts, including YOTEL, YO! Home, and YO! Zone. www.pearlfisher.com Subscribe to the series via iTunes: itun.es/i6JK87y

Season 1. Episode 6: Kris Hewitt, Founder of EightPointNine Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Kris Hewitt, Founder of Eight Point Nine Coffee, the personalised coffee brands delivered straight to your door. Kris founded EightPointNine in October 2011, after quitting the corporate world of finance. Tired of drinking bad coffee, he set out to discover what makes the perfect cup and provide fresh, Fairtrade coffee to those who want to create their own personalised blend. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y

Season 1. Episode 5: Claire Diaz-Ortiz, Head of Social Innovation at Twitter Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here, Jonathan speaks to Claire Diaz Ortiz, Leader of Social Innovation at Twitter, author of the book Twitter for Good and one of Fast Company’s 100 Most Creative People in Business. The inspirational Claire Diaz-Ortiz is the author of the book Twitter For Good and one of Fast Company’s 100 Most Creative People in Business. A non-profit founder herself, Claire champions the ways in which Twitter can empower large scale organisations and social entrepreneurs, making positive change in our world. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y

Season 1. Episode 4: Seth Goldman, President and CEO of Honest Tea Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Seth Goldman, President and CEO of Honest Tea. Seth co-founded Honest Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. Honest Tea has been credited with being the No.1 – and fastest-growing – organic bottled tea brand in the US. In 2011, Coca-Cola North America completed the purchase of a minority stake in the company – the first organic and Fair Trade brand to enter the Coca-Cola portfolio. In September 2011, the brand was redesigned to address the needs of standout and efficiencies. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y

Season 1. Episode 3: Mark Palmer, Director of Green & Black’s Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Mark Palmer, Director of Green & Black’s. Mark Palmer is well known for his role as Marketing Director of Green & Black’s organic chocolate. When he took on the role in 2001 Green & Black’s was a niche chocolate brand. Under Mark’s leadership, sales rose from £4m to over £60m, ultimately leading to international expansion and a full acquisition by Cadbury for an undisclosed sum (thought to be around £20M). The brand continues to grow under Mondelez. Mark now works as a Non-Executive Director for Green & Black’s and Marketing Director for juice brand Cawston Press. Mark also runs his own marketing consultancy, listing Pret A Manger and Goodwood Estate among his clients. http://www.pearlfisher.com Subscribe to the s

Season 1. Episode 2: Brendan Harris, Chairman and CEO of Froosh Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Brendan Harris, Chairman and CEO of Froosh. Launched in 2004 as a healthy, fruit-only smoothie drink, Froosh prides itself on its pure fruit recipes and quality ingredients. Froosh has solved the ‘smoothie-confusion’ in the Nordic regions by using bold, personality-driven design statements rather than the pictures of fruit so typical in the category. Following its redesign, Froosh is now the number one smoothie brand in the region. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y

Season 1. Episode 1: Richard Fine, CEO of Help Remedies Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Richard Fine, CEO of Help Remedies. Help Remedies is a great example of a Challenger brand. Founded in 2008, Help disrupted the staid and samey look of the existing pharma category with a bold but simple range of products titled after the symptom it is meant to solve (e.g. Help I have a headache). Help took the Pharma world by storm with its ‘Take Less’ campaign. In a category that traditionally pushes more, extra, bigger, faster, Help Remedies pushes forward with a bold and unique message that is about less – less drugs, less dyes, less coatings. Less is sometimes more. http://www.pearlfisher.com Subscribe to the series via iTunes: http://itun.es/i6JK87y